Insult Added to Injury???

In my reading for the past few weeks I've been following the Costa Concordia sinking off of Italy. Overall this seems like a terrible tragedy caused by lax policies and a captain who seems to have forgotten that his first responsibility is to his passengers, his crew and his ship, not to be among the first off and to refuse to go on. But that is not the meat of this post. Tonight in my reading I found an article detailing the "offer" being made to the souls fortunate enough to have survived their vacation literally sinking out from under them. The company that ran the Costa Concordia, Costa Cruises (owned by Carnival Cruise Lines) has made the offer of a refund of the cruise price, reimbursement for lost items and 30% off of another cruise on their line. You have got to be kidding me! Really? I can say if any tragedy such as that happened on my vacation I'd never take another like it, much less one run by the same company. This has got to be a joke. These people have undergone more stress than many of them will ever undergo again, and this is the offer? I am not a litigious person; but have to say if I'd been on that cruise I would be jumping on board the class action lawsuit that is reported to be being filed in Miami this week. 
Cruises are a very popular vacation to be sure; and Carnival Cruise Lines is a major name in them. You have to wonder how something of this nature could still happen with all of the technology available for navigation and such. Carnival does seem to be looking into ways to improve safety and prevent further tragedy, but I wonder if it's too little, too late? It certainly is for those who perished in this incident. I've never personally been on one, and stories like this make me wonder if I'll ever go.